Timing and pacing

Don't post everywhere at once. Posting the same thing to many communities within minutes looks like spam, both to people and to Reddit's automatic filters, and it can get your account restricted. It also wastes your launch: you can't reply properly in ten places at once (chapter 7).

A pace that's easier to sustain:

• One or two communities a day, starting with the one most likely to welcome you.
• Rewrite for each community. Different communities care about different things: makers want the story and numbers, users of a niche want to know how it helps them.
• Respect each community's link limits. If links are allowed only once a week, plan around that, and post without a link in between if the post still stands on its own.
• Leave room to learn. Your first post will teach you what people ask and object to. Use that to improve the next one.

When to post. Most communities are busiest when their members are awake and free, so think about where they live. Many large maker communities lean towards North American time zones, so weekday mornings to midday US time are a common choice; from Australia, that's late night or very early morning. Smaller and local communities may differ. Treat any "best time" advice as a starting point, and check for yourself by looking at when the community's recent posts went up and got replies.

Be able to stay. The best time to post is one when you can also stay for the next couple of hours to reply (chapter 7). A post at the "perfect" time that you can't follow up on usually does worse than one at a decent time that you can.

Yes, this makes it harder for some people, depending on your time zone, and it can take some trial and error. I'm based in Australia and have a day job, so ideally I'd post after work at about 5 or 6 pm, when most of Reddit is asleep or at work themselves. Work out who your audience is, then plan your posts for when they'll be online and paying attention.